Integration

trebleshot · 12-30-2013, 08:33 AM

Quote:

Originally Posted by CMIII

Keep in mind Matty has done 4 Batman centric of which all failed with in 1 year... Superman, Flash, Green Lantern would not fare much better, and haven't. Green Lanten Classics had over 7200 characters (Just GLC) to chose from. Ultimately they stopped after 2 waves. I am Happy with the GLC waves we got but would have liked more.. Whats more is Wonder Woman would have failed faster. In the end this line catered to a Market Mattel decided it no longer wants for some reason. But I'll get those gaps filled with DCC when the Last of the Matty line end.

Part of Mattel's issue with DC toys now is getting retailers interested in them again. The other half, of course, is making toys that aren't crap, appeal to more people than just 6-year-olds and younger, and don't bust anyone's bank account. To me it seems that Mattel is having a very hard time finding that sweet spot amongst all those factors.

I sincerely doubt they would ever intentionally ignore or refuse a opportunity to make a profit. Lack of profit would be the only reason I could see as to why any for-profit company would actively avoid a given market within its industry.

Quote:

Originally Posted by CMIII

I know when I was a kid once I got one of a Figure I wouldn't bother getting the same figure in a different costume...

Well, for one, not every kid is like you. Two, some kids/toy collectors actively try to get as many versions of their favorite character as possible, which would include multiple costumes and such.

For example, when I was I kid I snatched up every version of Luke Skywalker I could get because he was my favorite character in SW and I wanted to recreate all the scenes with him in it (and it's kinda hard to do the Wampa fight correctly when Luke's in his Tatooine farm-boy outfit).

Cut to today and I'm still buying multiple versions of my favorite characters like Luke, Vader, Boba Fett, Soundwave, Prime, Snake Eyes, Storm Shadow, Cobra Commander, and so on. But I will admit I do draw the line at Battle-Damaged versions of toys I already own.

Quote:

Originally Posted by RKillian

Because it'd be cruel to scare a poor kid half to death with a creepy figure like that?

Not to mention he/she might think there's something wrong with his/her new Batman toy, assuming that kid doesn't know the backstory of Batzarro.

12-30-2013, 08:33 AM	#6972
trebleshot Dark Lord of the 'Ark Join Date: Oct 2008 Location: Ohio Posts: 8,224	Quote: Originally Posted by CMIII Keep in mind Matty has done 4 Batman centric of which all failed with in 1 year... Superman, Flash, Green Lantern would not fare much better, and haven't. Green Lanten Classics had over 7200 characters (Just GLC) to chose from. Ultimately they stopped after 2 waves. I am Happy with the GLC waves we got but would have liked more.. Whats more is Wonder Woman would have failed faster. In the end this line catered to a Market Mattel decided it no longer wants for some reason. But I'll get those gaps filled with DCC when the Last of the Matty line end. Part of Mattel's issue with DC toys now is getting retailers interested in them again. The other half, of course, is making toys that aren't crap, appeal to more people than just 6-year-olds and younger, and don't bust anyone's bank account. To me it seems that Mattel is having a very hard time finding that sweet spot amongst all those factors. I sincerely doubt they would ever intentionally ignore or refuse a opportunity to make a profit. Lack of profit would be the only reason I could see as to why any for-profit company would actively avoid a given market within its industry. Quote: Originally Posted by CMIII I know when I was a kid once I got one of a Figure I wouldn't bother getting the same figure in a different costume... Well, for one, not every kid is like you. Two, some kids/toy collectors actively try to get as many versions of their favorite character as possible, which would include multiple costumes and such. For example, when I was I kid I snatched up every version of Luke Skywalker I could get because he was my favorite character in SW and I wanted to recreate all the scenes with him in it (and it's kinda hard to do the Wampa fight correctly when Luke's in his Tatooine farm-boy outfit). Cut to today and I'm still buying multiple versions of my favorite characters like Luke, Vader, Boba Fett, Soundwave, Prime, Snake Eyes, Storm Shadow, Cobra Commander, and so on. But I will admit I do draw the line at Battle-Damaged versions of toys I already own. Quote: Originally Posted by RKillian Because it'd be cruel to scare a poor kid half to death with a creepy figure like that? Not to mention he/she might think there's something wrong with his/her new Batman toy, assuming that kid doesn't know the backstory of Batzarro. __________________