[trebleshot]

He said similar style, not similar line. But I think the larger point is that for MOTU fans, this is their one and only way to get toys of that franchise. DC still has product at regular retail and other avenues. IMHO a lot of it is bad, but it's better than nothing at all. Something else to consider is that MOTU is an in-house brand, so Mattel has far more flexibility in how they handle the property versus the DC license.

I think this is a smart decision on Mattel's part. The MOTUC line is running out of steam and I honestly don't think there's enough high-profile characters left to get it to go another 3-5 years like they originally planned. Better to go out with a bang now while they're still doing well.