[HISSTANK]

Originally posted by: BCYOJOE @ Hisstank.com

Quote:

We have received a Press Release regarding a truly awesome Licensing Agreement between Hasbro and Amazon Publishing.

It has been a while since we heard something positive set in the future for our beloved G. I. Joe Franchise and today we learn that Amazon's Kindle Worlds has reached licensing agreements to open up seven new Worlds, including a World based on Hasbro's iconic G. I. Joe brand.

"Since 1964, G.I. JOE has inspired the imagination of multiple generations by providing a backdrop of excitement and adventure. Whether exploring the secrets of the mummy’s tomb, or defending freedom from the evil plots of COBRA, G.I. JOE has been there,” said Michael Kelly, Hasbro’s Director of Global Publishing. “It is with equal excitement that Hasbro now enters a new segment of the business by embracing the concept of open-source storytelling, and officially unlocking the world of G.I. JOE to our fans through Amazon’s Kindle Worlds.

The new licensing agreement comes at a historic time for the G.I. JOE brand, which will celebrate its 50th anniversary in 2014, since the first G.I. JOE action figure was released in 1964. It has become one of Hasbro’s most enduring and recognizable brands with toys, comics, TV series, films and video games. With the launch of the G.I. JOE World, writers will be able to publish their own original fiction starring iconic G.I. JOE characters like DUKE, SNAKE EYES, and COBRA COMMANDER, and sell their work on Amazon.com."

This is a great news regarding the future of G. I. Joe brand. You can read the rest of the Press Release, after the jump.... [Read More]

Read More: Hasbro-Amazon Licensing Agreement - G. I. Joe: Kindle World @ G.I. Joe - HissTank.com.