[Shin Densetsu]

Quote:

Originally Posted by CMIII

Honestly, Why should the DC Fans support Mattel? It's quit clear they do not care or want the customers. Theres a saying "You do not need ploys when your customers are Happy" Right now most of Mattels DC customers are, for lack of a better term, pissed off. They fell like they've been dumped on by some innept marketing ploy.

I've been doing some "reading between the lines" so to speak. I don't know if the following is true, but my theory is this:

Mattel says there aren't enough of us to support the DC Infinite Earths line online because:

1-DCUC was turned online only due to...
2-...lack of retailer support in turn...
3-...there are probably more collectors willing to buy these figures in store at brick & mortar stores instead of ordering online(I myself find online ordering easy/convenient yet sometimes a hassle) but what IF retailers like Walmart gave up support for DCUC/All Stars/Unlimited? Which concludes with...
4-...due to lack of mass market retailer support, the line would be too costly to continue online(add onto this, the 4H also get paid because they are the ones sculpting these figures for Mattel, this isn't a Mattel-only venture).

I think Neitlich is referring mainly to the number of us not being enough, not actually insulting us for not doing our part. For example whether I would've paid for online figures or not, would you, or any other fans? Not all of us were going to be onboard and not all of us agreed with how the line was turning out.

Ultimately from what I've seen, DCUC wasn't a stellar seller in 2012 and last year Unlimited moved possibly due to stores ordering less as a precautionary measure, which may give us a false sense of high demand once said shipments sell out. DCUC certainly wasn't on the level of Ninja Turtles since 2012 when TMNT returned to stores.

So if anything I think lack of retailer support was the catalyst for the line to end. Blame the bean counters at Walmart, et al, the guys who think multiple Supermans and Batmans are the way to go despite several Dark Knight Rises figures still being at TRU and TJ Maxx even before Christmas 2012 ended(and to some extent, even now). At the same time I think Mattel could've picked better characters for DCUC/Unlimited

HOWEVER

For as many fans know of certain fan-favorites, there are several more kids and collectors alike who may not even realize the importance of a specific figure. For example I wanted Superman Prime for my figures to beat the $%^& out of because I hate that guy. However to a casual collector and child it may just be another Superman figure.

In a way I think DCUC was a line where I enjoyed not paying a crapload of money for but one that just wasn't suited well to mass retail.