[TFW2005]

Originally posted by: Sol Fury @ TFW2005.com

Quote:

BWTF has posted an interview with Hasbro's Transformers brand team members Jerry Jivoin and Joshua Lamb. In this interview they talk about a few key points, including the whole current trend of simplifying some Transformers toys while aiming others squarely at collectors - the key driver behind this was Josh Lamb driving the question of "will the toys be fun for five year olds to play with", and as Jerry Jivoin points out, previous efforts at finding a solution to please everyone, pleased nobody.

The interview also talks about the process of bringing the Dinobots into the live action movie universe, and reveals the brand team's approach to homages - they do not want to remake the original Transformers of 30 years ago, but give everything a fresh, new approach. This covers not only the Movie continuity, but also the Generations toys.

Lastly, good news for those concerned about getting Swerve, Tailgate et al - the assortments may have been underordered by retailers which is why you're not seeing them at retail, but what Hasbro is doing in an effort to get them out there is adjusting the case assortments to make sure they are in future assortments when those later assortments arrive at retail. A similar solution is being looked at for the last Beast Hunters releases - those may eventually see a release as store exclusives (though our UK readers may wish to note, these upscaled Cyberverse Voyagers are now appearing in Tescos stores)

Check out the full interview here.

Original Source: Interview with Hasbro's Jerry Jivoin and Joshua Lamb @ Transformers - TFW2005.com.