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Quote:

Originally Posted by Nymesys Prime

I took it that he meant why is it that an individual can make a great custom figure yet the big boys even in mass production cant make decent figures. Lets be real..some of the big boy figures are pure junk..yet I still buy it...I need a drink now!!

I already said why, but if you want a breakdown it's because an individual doesn't have to:

1. Design the toy, including articulation, gimmicks and/or accessory counts
1. Make that design adhere to a budget largely based on a fixed price point,
2. Figure out how to get all the parts and pieces needed to assemble the figure to fit into as few moulds as possible (also dictated by the given budget),
3. Follow numerous laws and industry regulations for one or more countries that he/she plans to do business in during the R&D phase,
4. Get retailers to buy the products to resell in their stores,
5. Communicate with factories that will actually be manufacturing the finished product,
6. Have those factories produce hundreds of thousands of them at a time, including packaging and shipping materials,
7. Monitor QC levels of the production based on his/her company's established standards,
8. Coordinate the shipment of the finished product to said retailers based on orders placed,
9. Pray they perform well enough at retail that the retailers continue to request more product, and
10. Answer to stockholders/higher-ups if the company ends up losing money on the product.

TL;DR Like I said, apples and oranges.