[Snowflakian]

There are potentially some extra costs to Marvel films that aren't in house developed. While Hasbro has priority, they may include additional fees that in house made do not.

Hopefully X-Men: Apocalypse will be an expanded sized line though as at that point Avengers may hit an oversaturation point on the movie front for figures.

It's a balancing act and also creates a form of increased demand to keeping them off shelves for a bit.

With Fantastic Four and X-Men both at fox and allegedly going to become a combined universe, it may be due time with X-Men:Apocalypse to do a line that caters to both. The new Fan4 film is too untested for a figure line potentially until the reception is tested.

Wolverine's lines have been the water testing for X-Men lines, but that's also flawed reasoning as the sales data created from that was partial to only wolverine fans and then more towards the inaction figure base which is already small.

The long duration between a real X-Men movie line though means they have a lot of coverage that can be done when they finally do make one. Though then it boils down to retailers and we all know how well they stock(top heavy on the first waves rarely on any after). This is the main issue that's killing many of the movie lines. Hasbro themselves has tried to factor it in by only doing 2-4 waves at most of movie lines, but even that isn't working with waves 3-4 never seeing shelves.

Which is rather a shame. There are plenty of X-men movie figures that kids and fans alike would eat up, plenty of concept figures that could be awesome, and plenty of other endeavors only suited to that merchandising route that could really help up the sales of action figures.

But again, without "sales data" to back that up, retailers are leery of the endeavors. Without major retailer demand, Hasbro has no major outlet to push through. So we(the collectors and kids alike) are blocked by the major retailer middleman system.