[TFW2005]

Originally posted by: SilverOptimus @ TFW2005.com

Quote:

A while back we reported a news regarding a partnership between Oreo Cookies and Paramount Pictures for the upcoming Michael Bay movie; Transformers: Age Of Extinction.

Today, we have with us a Press Release announcing the partnership.

Covering over 35 countries, this first-ever global movie partnership includes a global TV spot directed by Bay, Transformers-themed OREO cookies and packaging, point-of-sale activations as well as digital and social media efforts.

The TV campaign, set to launch later this month, will bring the OREO brand into the world of Transformers. Directed by Bay, in collaboration with ad agency The Martin Agency, the spot shows how an OREO cookie provides a moment of support as the giant robot Transformers carry on in the fight for good. Titled "Little Help," the spot will air in over 15 markets.

The new TV Spot directed by Michael Bay himself is set to air on May 15th, 2014.

You can read the entire Press Release, after the jump.

Original Source: Official Press Release For Oreo - Transformers 4 Partnership, New TV Spot On May 15th @ Transformers - TFW2005.com.