[Jmacq1]

Quote:

Originally Posted by kylactus

no, it won't "help movie toy sales" but if the same movie product has four cases peg warming, and the comic based figures are always sold out maybe, just maybe that could be an indicator to the company (in this case Hasbro) that they need to diversify there offerings, or at least shift there ratios to avoid market saturation. to put it simply if they produced half the number of movie figure for any line, they would have sold out therefore improving there numbers, and they could have put MI lines in place of the movie themed lines to offer different product to the consumer. get it? over production is never a good idea, neither is ignoring your consumer base, if you made pens for a living, only red and blue pens, and you noticed that all of your blue pens consistently sold out and you only sold half of you're red pens. would you continue producing the same numbers of both? would you still ship the same number of cases of both to retailers? and I can't believe that a product has to sell completely out for Target to replenish there stock, you would think the store would only have one of anything after a wile!

This argument sounds good on its' face, but fails to account for the fact that Hasbro and retailers have had several years to see just how Marvel Universe/"Comic Oriented Product" does and doesn't sell, and then presumes that the low production and distribution of said product is an oversight rather than deliberate based on that data.

In other words, if Marvel Legends and Marvel Universe were these sure-fire mega-hot sellers that you seem to think they are in the grand scheme of things...Hasbro WOULDN'T be struggling to keep the lines on shelves at all. Instead, they know about how much of the stuff they can sell, and produce just enough to keep that limited demand high.

If they started shipping Marvel Universe and Marvel Legends at half the volume of the movie lines, I guarantee that Marvel Universe and Marvel Legends would be pegwarming too. Action figures as a whole are in the crapper right now, with only TMNT as a particularly bright spot (and I figure that's got 6 months to a year before it fizzles out and the current kid audience ages out of it).