[Snowflakian]

Quote:

Originally Posted by kylactus

I just don't get (other than "money issues) why Hasbro would up articulation, improve sculpts, look and playability in the MU line, essentially set the new standard for 3.75" figures... and then shit the bed, and take a big back step into pre 1980's level design! Is it all a tease?!? you cant give us steak, take it away and expect us to eat tripe!

It's a balancing issue.
The MU standard will come back. It's a matter of cutting back now to come back around later with the good again.

The thing with Marvel movies in particular is that there's only so many times you can come out with the same characters over and over again. So with GOTG for example, the focus this time is more on the ships because of it being an untested property. If the movie proves successful, the sequel will then get a better toyline more in line to what we expect from them.

The same can be said of other properties that'll come back around again later. Like with how close Ant-man is to Avengers: AOU, they might be able to get his figure into there.

My question though is more towards how are they going to get Strange, Ant-man, Deathlok, and other side characters like that into the movie-verse standard lines. Strange and Ant-man aren't properties that could singularly hold their own lines unless they dabble into the comic figures arena with them. Even then, it'll have to be expanded more so with side stuff like Satana, Sons of Midnight, etc.

They've gotta find a way to balance the releases though overall to get product out that sells, but also still leave room for product later to sell too. It's a matter of finding the best path to continuously make money, but also cut corners where needed and able to. This allows them to push the figure budget better for the future endeavors without having to repack the same figures over and over and over again.

So around AOU, we should see the return of the MU standard in the movie lines. After that, we should start seeing even more better implementations of the lines all around. This right now is just a recuperative lull on our wallets with all the other great things coming out from them via Transformers and their other brands. When that settles, we'll see the Marvel side rev right back up. Especially once we find out if GOTG is as profitable as Marvel hopes it will be.