[kylactus]

I don't want to sound too old or anything, but... 20$ ain't what it was when I was a kid! in the 90's 20 would get you four ToyBiz figures (six or seven at KBtoys). I do think there is something to producing versions of the characters from the height of there popularity. Obviously those designs appealed to the fan base as a whole. As far as the bulk of the Nostalgia market being 70's and 80's kids, I don't know, I think the 70's and 80's toys (being the first real "action figures" as we know them) hold a special place for everyone. I was born in 83' but I love Mego figures, never saw one in a store, but they are so well made and at the same time dated, that I think there a cool collectible, same with Mattel's Secret Wars line, I had several as a kid but I never got one at retail they were garage sale and flea market finds. my point is that a collectors market for action figures didn't really emerge until the late 80's to early 90's, before that old toys were dirt cheep in cardboard boxes at the flea market, not commanding five times there retail price on ebay, or your LCS. I think ignoring the collectors market would be foolish, as I have not seen an actual child looking at action figures in years, and children do not have the buying power that I, a middle aged man do. If you think a disinterested parent will spend as much on something as a serious collector you're nuts! I could buy a new car for what I've spent on MU alone! I think Hasbro needs to put some effort into redefining there demographic, and marketing to them better, or else, recent developments like 3D printing and the shift in children's interests to tech toys will make them a dinosaur, and we all know what happened to the dinosaurs.