[kylactus]

obviously Hasbro tracks how well certain segments do, that is how we know movie figures tanked. an earnings report is what companies release to determine how well a product, line or segment of there business is doing, kind of a profit/cost analyses, but broken down usually by division within a company. I just wonder if anyone at Hasbro has reassessed the market lately, often big successful corporations get so use to a particular formula, that they miss the world changing around them. One example would be testing figures with kids, who for the most part aren't that interested in Action figures, or buying them, then based on the child based research releasing a product that alienates the adult collector, who Hasbro neglected to even consider as a consumer! I know getting demographic info on toy purchasing is hard in a brick and mortar store, but online it's pretty easy. as far as the gen gap in collecting, I know the 70's and 80's generation is a big part of the collecting segment, but don't forget as the older generations make toy collecting more common, socially accepted and mainstream, subsequent generations will be more likely to collect in greater numbers. To put it plainly, where my dad said "time to grow up and get rid of your toys", I'll tell my kids to hang on to them. and lastly on the 3D printing front, Toys aren't the only thing you can print. picture frames, home décor, flat wear, custom gifts, car accessories, jewelry, I've even seen an edible polymer being worked on for printed dog treats! my point in the 1950's no one "Needed" a printer in there home, in the 70's no one needed a phone with them 24/7, I believe 3D scanners and printers will be as common in the near future as laser printers are today. being able to make your own action figures will only be a cool byproduct... and thanks for clarifying the quote procedure, I had two toddlers in my lap at the time or else I would have corrected it.