[TFW2005]

Originally posted by: Mechafire @ TFW2005.com

Quote:

As had been reported a short while back, it seemed that the Transformers: Age of Extinction toyline was off to a somewhat rocky start. And now, we have even more evidence to back that up. Disney Pixar Cars website TakeFiveADay has posted an interesting article examining the current state of movie toylines and toylines in general, of course focusing a lot on the current AOE line. Unfortunately, despite the movie itself performing well, it seems the toyline isn't, and it doesn't sound like the outlook is positive either. From the article:

"The #1 licensed toy line in America usually generates about $400-$500 million in sales a year. [...] At the rate the toys are selling, Transformers might still crack $225 million which is a lot but when you create inventory to sell $500 million dollars worth of toys? That’s not so good"

It should be noted that this isn't just related to Transformers; toyline sales in general have been on the decline for a while now. This could potentially be bad news for not just Transformers fans, but fans of toys in general. The reasons for the decline in sales are numerous, and you can read them and discuss after the jump.

Original Source: Transformers: Age of Extinction Toyline Underperforming? @ Transformers - TFW2005.com.