[TFW2005]

Originally posted by: SilverOptimus @ TFW2005.com

Quote:

This is not a traditional News Post, but rather a something to read and discuss for the weekend. Seeking Alpha; a website dedicated to keeping an eye on financial markets reports that Hasbro's Transformers would be a key player to save the Toy Industry.

With Smartphones, Tablets, Consoles and PCs, it is said that more and more kids are turning away from toys and are seeking digital entertainment each day. Not to exaggerate things but, people do question whether this is an Age Of Extinction… for the Toys.

Nancy Kross of Seeking Alpha highlights that Hasbro and Mattel are the two most prominent companies in the US toy market and highlights the importance of Transformers: Robots In Disguise as well as other toys when it come to save the industry. To quote…

"The previous year was not a bad one for Mattel alone, but even Hasbro sales faced a setback during the holiday season. The company’s revenues remained flat with $4.08 billion in 2013. Net earnings for the year were $286.2 million, or $2.17 per share, compared to $336.0 million, or $2.55 per share in 2012. Weaker sales in North American market were the main reason for the company’s falling profits, however, the company still fared better than its competitor Mattel owing to improved performance in emerging markets. In the US and Canada, sales declined by 5%, whereas revenues were up by the same proportion in international markets. The performance in 2014 is, however, expected to be better owing to new toy lines like “Transformers: Robots in Disguise,” based on action movies introduced this year and the re-imagined Littlest Pet Shop, My Little Pony Pop and the all-new My Little Pony Equestria Girls product expected to be launched in the second half of the year."

You can read the entire article at Seeking Alpha. However, registration is required.

Original Source: Transformers - A Key Player To Save The Toy Industry? @ Transformers - TFW2005.com.