[HISSTANK]

Originally posted by: SilverOptimus @ Hisstank.com

Quote:

HISSTANK attended the Hasbro Third Quarter 2014 Earnings Conference Call live today.

The last financial quarter was very eventful for Hasbro. Not only the Hasbro-Discovery Hub Network was rebranded, the next Transformers Animated Series; Transformers: Robots In Disguise went to the Cartoon Network. Hasbro also appointed a new Brand President; Mr. John Frascotti. So, we joined the call unsure of what we might hear this time. Will it be good, bad or the usual? But we did not knew, that we were in for a treat as Hasbro made some important statements regarding the future of some of our beloved brands, including G. I. Joe.

More than a year ago, Sister Site TFW2005 revealed for the first time, a curious new Hasbro Trademark at the United States Patent & Trademark Office. The trademark is called AllSpark Pictures and it was only today that Hasbro revealed what it is. AllSpark Pictures is a new initiative by Hasbro where the Toy Company will produce Movies. Hasbro Studios will continue to provide content for the Television while AllSpark Pictures will cater the Live Action/Animated Movies.

Hasbro CEO Brian Goldner:

This new relationship is a terrific complement to the prolific boys’ entertainment slate over the next several years, including film and television entertainment from Marvel and Lucasfilm, as well as the next theatrical installments of Hasbro’ s brands, G.I. JOE and TRANSFORMERS.

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We envision Allspark Pictures as a new way to make fresh and compelling movies, based on new and existing Hasbro brands, for audiences globally.

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During the Q&A Session, Mr. Goldner mentioned that AllSpark Pictures was formed in order to increase the focus and effort towards Live Action Movies.

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CEO also explained why Titan Heroes line exists (it was as if he knew the Fan question). He mentioned that the line is mostly targeted at emerging markets due to their low prices.

You can read more info at TFW2005.... [Read More]

Read More: HISSTANK Coverage Of Hasbro Third Quarter 2014 Earnings Conference Call @ G.I. Joe - HissTank.com.