[TFW2005]

Originally posted by: SilverOptimus @ TFW2005.com

Quote:

Hasbro has appointed Stephen Davis to the newly created role of Executive Vice President, Chief Content Officer, effective immediately. Mr. Davis will be looking after Allspark Pictures, as well as franchise films such as Transformers that are produced in partnership with major studios.

"Allspark Pictures is an evolutionary step in our entertainment strategy that allows us greater control of the film process and an increased opportunity to reach multiple audiences including and beyond young children," said Hasbro President & CEO Brian Goldner. "In Steve's newly evolved role, we will work together to leverage our extensive experience in TV and film production to develop fresh and compelling movies based on select Hasbro brands for our global audiences."

You can read the full press release, after the jump.

Original Source: Hasbro Appoints Stephen Davis To Chief Content Officer @ Transformers - TFW2005.com.