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Thread: What are toys without cartoons?
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Old 01-18-2015, 09:26 PM   #8
Skoob
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Join Date: Jul 2014
Posts: 2,461
Absolutely! But there's no denying the tremendous expansion of licensing. A concise report with straightforward statistics for the industry as a whole seems hard to find without going through a paywall or subscribing to trade periodicals, but the trend emerges from a quick search:

Global Licensing Continues to Stimulate Traditional Toys and Games (Euromonitor.com paid research report)

Global Licensing Trends in Traditional Toys and Games (Euromonitor.com paid research report)

NPD Group Reports U.S. Sales of Licensed Toys Grew 3 Percent in 2013 (NPD.com)

Walmart’s Kid-Approved 2014 Holiday Toy List Reveals New Trends: Big Licenses for Movie, TV Fans (WalMart.com)

These are just random examples from search results, not endorsements.
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