[RKillian]

Quote:

Originally Posted by Steevy Maximus

They're putting so much different stuff out there to compensate for lower volume, that the overall brand is hurt by so many different figure styles (none of which given the focus to build a complete "line")

Avengers is endemic of this problem

Good observation. Playmates did the same with the 2009 Trek movie and look where it got them. TransFormers has been doing more and more of it since Animated too. I feel like I have to wade through all kinds of junk to get to the real toys and then don't find any because there's practically no space allotted for them.

Personally, I hate the 2.5" scale. They're just too small to do or look like anything and the price differential between there at 3.75" is paper thin anyway. Seriously, why bother with it at all?