[Snowflakian]

Quote:

Originally Posted by Kamatayan

If the reason they don't make 3 3/4" good articulated figures for the movies is because of money problems, then they should drop the 2.5" crap, and just make certain figures Walgreens, Walmart, TRU, or whatever exclusives so that they don't have to mass produce a lot of the figures for each popular store chain.

Mass producing is where they make money. The more retail chains that buy the line in question, the more sales Hasbro has. Their money comes from bulk orders. Smaller runs or exclusives typically are isolated to overstock or single figures because of this unless it's a bulk retail chain like Target, Walmart, or Toys R Us that can typically move high volumes of case assortments. Like the Target 2 packs previously and ironman 2 light up armory, or the Giant battle packs for walmart, or the light up base and comic pack exclusives for Toys R Us. Amazon is also an exclusive chain that can move decent volumes of merchandise depending on the demand. The IM3 assemblers created a demand that allowed the Hall of Armor pack to move high volumes. Plus the fact it was mostly repacks outside of 2 figures probably helped too. Even those two figures were really only 1 new part which was the Tony Stark head. Outside of that, they were repaints, but repaints that were in demand enough for a high volume seller like Amazon.

While many of us don't buy the lower articulation or other scales, apparently some people out there do as merchandise is still moving. It's not money issues, it's cost efficiency which in turn then lets them reinvest in the product lines later to reinvest the money to make more. Hasbro is a business.