[Steevy Maximus]

Quote:

Originally Posted by juggernaut209

Another thought... since we don't even know what will be released, this has got to be angering the etailers like BBTS who would normally be taking preorders right now. If they can't take orders until the stuff is released in stores, their competitive edge is gone.

In fairness, I think you are approaching two vastly different markets. Further, given the supposed support from the likes of Walmart and TRU, Hasbro is assuredly making WAY more money supporting feature aisles and pallet trains at those venues than they would with whatever sales BBTS or EE could provide.
This show of force is more for the casual collector and casual consumer, the same people that made such a freak show of stuff like the Episode I midnight event where people fought over figures that would be available for MONTHS.

And if things go as with Transformers 4, the online guys aren't going to see much of an immediate need for the product to begin with: stores will be SO HEAVILY stocked for wave 1, few are going to bother with online guys at all.

And if TFA becomes a sellout level success (doubtful), THEN I could see the online guys picking up some slack, but that is months away from being a consideration.