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Thread: Hasbro's boxes for Marvel Legends and Star Wars Black - love 'em or hate 'em ?
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Old 09-10-2015, 09:59 PM   #16
Dr Kain
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Join Date: May 2012
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Quote:
Originally Posted by OGTrilogy View Post
The standard response from Mattel was that they couldn't afford it, however they seemed to spend a lot on enormous packaging for figures when a simple box or a bubble on a card back would have been sufficient. They always said that posing the figures in the package was a big selling point and their packaging kept getting bigger and bigger.
God that was such a crock of shit. How can posing figures in the package make it sell better when the product is being sold ONLINE?! People aren't going to be able to see the cool pose from the packaging until they have it in hand, at which point they have already purchased it and aren't going to care.
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