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Thread: Possible Hasbro and Mattel Merger
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Old 02-04-2016, 06:26 PM   #27
Steevy Maximus
Join Date: Oct 2008
Location: Okeee-homa
Posts: 116
Quote:
Originally Posted by Jmacq1 View Post
However, I do find myself curious as to how the merger might work in regards to licensed properties. I know they'd normally keep any contracts that were in place until their pre-determined expiration, but I could see Warner Brothers and Disney being nervous about one (merged) company handling both of their properties (DC and Marvel), and could see it being a big headache for "HasMat" as their licensors squabble and try to mess over each other's toy lines through them.
I suspect that would be one of many monopoly issues that such a merger would face. That and such a sheer dominance of action figure, girl/doll, board game and diecast car segments within the industry.

My gut feeling would be that some things would be scuttled (KreO has no place with MegaBloks), but we could also see some licenses and lines having to be "sold off" from the newly merged company.
I think between the two, DC is in a FAR weaker position than Marvel, and given the choice, they would probably keep Marvel. Which would open Playmates, Jakks or Bandai as possibly getting the DC license.
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