[Steevy Maximus]

Quote:

Originally Posted by Aquaman

Mattel and Hasbro spent most of last decade wiping competitors out of US toy aisles. But this merger wouldn't be just to further domestic dominance. They want to dominate the South American and Asia markets before any regional toy companies take root. And then they'll spend all their time marketing to boys in China and girls in Argentina because the US market is shrinking.

Not sure the market is outright "shrinking", more so that it is so mature that there really isn't much growth to be had. Still a LOT of growth to be had in international territories.

And in fairness, there still remain significant competitors in most segments of the toy aisle:
Playmates (TMNT)
Bandai (Power Rangers, history of work with Warner/DC)
Spinmasters (diverse range of properties and segments)
Jakks Pacific (who is picking up a lot of "oddball" segments from Disney)
Jada Toys (mostly Dub City diecast, but are venturing into action figures)
plus niche guys like Funko, Jazwares, NECA, Maisto, Tomy (who has a healthy slice of the preschool segment) and many others.

Such a merger would give the combined company MASSIVE pull and presence...but Lego pretty much commands 75% of the building block aisle so it will probably depend on who oversees the case whether such a company would be a "toy monopoly"