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Thread: Hasbro at Licensing Expo 2016
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Old 06-22-2016, 08:46 AM   #13
Cyclopswc
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Quote:
Originally Posted by Dolemite View Post
I'm excited about GI Joe and ROM especially, but ultimately, I can't see anyone not over the age of 40 giving a shit about any of this stuff. But I'd love to be proven wrong. After all, Hasbro seems to be betting the farm on this, so hopefully that means they have a sound plan.
I think they're reusing the same formula that worked for Star Wars and Marvel: they're betting the over 40 fathers to take their kids to the movies and gladly buy them the toys simply because it's also what he grew up with.

I hope Hasbro the best!
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