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Originally Posted by Shin Densetsu

Co-sign. IMHO Mattel should just start from scratch. The line has a GREAT premise. 3-3/4" scale and a diverse lineup, ripe for vehicles and playsets, how can you go wrong? Might as well start from scratch. At this point with the higher prices, the figures lose even more appeal on shelves and the line is withheld from its full potential because of the aforementioned issues, and it looks very DATED. If these figures were released in the 90's or something then okay, they wouldn't look as dated but this is 2010.

Agreed. Get brand new molds and rechristen the line. Sure that's going to take a lot of capital to start from scratch, but it will give you an opportunity to release the DC big guns all over again (including variants and redecos). That alone should cover the ROI for a DCIH reboot.

Or just give up and hand the rights over to Hasbro.

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The best DC line from Mattel is DCUC, ideally DCIH ought to be not too far behind but sadly it is. If Toy Biz' qc-plagued 3-3/4" Marvel line from a few years back reeks of better design that says...A LOT.

Yeah, it's pretty sad when a decade-old toy line can still beat you in terms of design.