[cinemajay]

These are not in the "Vintage" style packaging.

This link has some examples of vintage packaging (at the top of the page): What's Next For Star Wars?

Vintage is squarely aimed at collectors.

The blue packaging is the standard line for figures in both Clone Wars (animated tv series style) and Legacy (live action style) figures. The blue packs all come with the Galactic Battle Game cards and dice. Most figures also come with weapon packs and are geared towards kids.