[Louise Belcher]

Quote:

Originally Posted by Specter

Mattel is/was the biggest toy company in the world, Lego is the only company close to or just now passing them.
(Bandai Namco is 3rd but that includes their huge video game division)Hasbro is a few billion behind and the next is Jakks with far less than than 1/4th of them in the high millions.

The emphasis should be on was. Monster High, Barbie, DCUC etc does'nt sell as it used to and sellings keeps going down as Mattel quailty and design of their toys keep being repetitive and deteriorating. When I mentioned Playmates I talk about it in the sense of classic action figure line (for kids) which, they're the most successful and the only one left to actually do it which is sucks. I guess they're not one of the top toy companies, but they definitely doing better then Mattel. I wish we had more toy companies like in the past instead of this disgusting monoply of Mattel and Hasbro.

P.S. Video games shouldn't be included

Quote:

Originally Posted by Jeddostotle7

Nah, LEGO surpassed Mattel all the way back in mid-to-late 2014. Also, if I remember correctly, Hasbro was close to, if not already, surpassing Mattel in, like, late 2015 or early 2016, if only due to acquiring the Disney Princess license.

Yes, Lego is now the number one toy company, which is unfortunate in my opinion as someone who prefers classic action figure/fashion doll and dislike Lego aesthetic. However, I will give them the cerdit for putting effort in every product they release both in design and quailty terms (them and Playmobil are the one who doing that which is really sad), so their success isn't just thanks to one hour and 40 minutes long commercial aired in movie theaters.