[jwyss234]

Quote:

Originally Posted by jpizzow

Well, selling two packs instead of single figures makes about as much sense as having an asshole on your elbow. For one, $28 MSRP was pushing it, and like myself, probably kept many collectors out of that rabbit hole. I'm not sure I understand why they are so expensive. I made this comparison when talking about Marvel Legends and I'll go ahead and make it again. How on earth does Diamond Select offer a figure with similar articulation and with similar accessories but at more than an inch in scale bigger, with more sculpt, more paint apps, a friggin diorama piece AND larger, more detail packaging.....all for an MSRP that is $3 less than an Icons figure?? Judgeing from the amount of product I see from both at about the same number of retailers, their production seems about the same.

What I see is DC Collectibles taking advantage of their core customer, the collector, by overcharging for their figures. And they wonder why comic store shelves are clogged with them.

The vibe I got from the DCC guy that Shartimusprime interviewed was that they want to be seen as offering "premium" collectibles. Figures that are more affordable/cheaper than Mafex or S.H. Figuarts products but still have more articulation, extra accessories, Mafex-ish clear stands, diorama pieces, vehicles with lights, etc. I get that they make some great statues but I don't think DCC is even on Neca's level yet in terms of sculpt, paint, or price for their figures. They're definitely taking advantage of customers. Fortunately, I just wait on most figures to go down in price on Amazon before I buy.

Also, DST has to pay for licensing so that's another point in their favor.