[Louise Belcher]

Quote:

Originally Posted by Boy Blunder

This seems to be the goal. Mattel is taking a similar approach with the DC Super Hero Girls lines, though their tactic is by making two primary lines - the larger dolls with rooted hair and fabric outfits, and the smaller action figures. Either way, it's a way to 'bridge the gap' and appeal to an overall larger consumer base.



Thing is, they're not aiming to get your dollar with these, judging from all the kibitzing here - but I can think of a lot of people who these dolls will appeal to, people who might buy other Star Wars lines, but don't have something specifically targeting them.

Could they have fully-fabric outfits? Absolutely, and you hit some valid points about doll lines today (my wife's been buying fewer Monster High/Ever After High dolls due to the cuts they've been making with clothing and such). But IMO, these look good, and that's the first thing that's going to draw someone in - the visual. Could they be better articulated? Probably, but the articulation seems pretty serviceable here. Obviously, they're not going to hit everyone's standards of what a good toy is, but no single toy ever does. And I think these are, all things considered, pretty good toys, and will hit the demographic Hasbro is aiming for. And then some.

I know that I am not the target audience and they're definitely not aiminig at you either, but I have some understanding of the target audience.

It seems like you haven't read my comment 'till the end, nor my previous comment.

This line is aimed for girls and meant to give additional value, besides the regular action figure line and I explianed why it fails completely at that. As I have said in action figures terms it's inferior to the regular action figure line, and as a doll it sucks, in other words it should have been mixture of the two, action doll, but it does it poorly. The only thing that separates it from being a regular action figure, is the brushbale hair and it doesn't worth it 'cause what's the point of making different hairstyles without having different clothes?! Little girls like to play dress up with dolls, it's an important high play value as much as brushbale hair (and even more so in case of male dolls) which is why little girls aren't going to like this line. So, as I have said they're just bigger lousier more expensive action figures, half away made action doll which could've been if they cost a few more dollars and girls would actually want to get them.

To make my point even better, let me give you an extreme exmple from recent years; the TMNT Secret Sewer Lair playset cost 100$, a very expensive playset, yet it sold like hot cakes and even got second release. On the other hand, the movie Technodrome playset, which cost 50$, half from the Secret Sewer Lair playset, didn't sold nearly as the Secret Sewer Lair playset and even was undersold. In other words, good toys worth their price, instead of having a cheaper toy which is mediocre at best.

P.S. Monster High and Ever After High keep getting less and less sales due to Mattel lazy desgins and cheap quality.