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Thread: AVATAR Movie Toys why did they fail?
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Old 09-18-2010, 11:21 AM   #4
uberlad
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Join Date: Feb 2009
Location: Pittsburgh
Posts: 594
Don't forget how highly priced the 4 inch scale Avatar figures were. I know they had the computer pack in thingamajiggy that I ignored, but I don't think it justified a $10 price tag in a down economy.

The figures themselves were the best Mattel has done at the 4 inch scale, but they still weren't up to Hasbro quality, and most Hasbro figures could be had for 3 or 4 dollars cheaper.

The vehicles were cool, and they had potential (once again, if they were more reasonably priced).

I didn't pick up any of the creatures (wasn't a fan), so I don't want to comment on those.

The ultimate failing, however, was with the source material. I know tons of people paid to see the movie, but I think it was more out of novelty for the 3D experience. I'm hoping that's it, because I thought the movie as a whole was terrible. The characters weren't memorable and the story was cliche and about forty five minutes too long.
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