[DrewBlank]

I bought the Avatar line as a collector and a parent. As a parent, the price point was a little high on the figures and the vehicles, especially since the vehicles were being purchased in a blind box with a no way to see inside. The Jake and Viperwolf set likely cost Mattel a lot of money to make, but my son was disappointed when he opened the medium-sized box and found one figure and two small wolves. The AMP suits were a huge hit with the kids, but not worth anywhere near $25, especially the second suit that came without a gun and with no new accessories.

As a collector, the scale is abominable. The Thanator is scaled to the six inch figures, the Dire Horse is scaled to the 4" Na'vi, and the Viperwolves came in a package with a 4" Jake and are scaled to the 6" Jake. I can forgive the Banhshee being Leonopteryx off-scale because of their wingspan,but their still fitted for the small Na'vi.

The RDA vehicles are all scaled for 3 3/4", but on the Na've side only the Thanator, the Viperwolves and the Movie Master Jake Sullys and Neytiri are in that scale. The only workable play patterns are "Jake and Neytiri battle the RDA on their honeymoon" or "Na'vi ride their horses on a humanless world and laugh deep belly laughs at Jake as he falls off of things."

As for my kids, I gave them complete access to the Avatar toys after I added them to my web page. My son used the AMP suits and Grinder for his clonetroopers, and the Banshees as dragons. My daughter gathered up the female figures and they ate at Strawberry Shortcakes cafe. Even having see the movie they don't care about these toys at all.