[Kernel]

Quote:

Originally Posted by Super Joe

Yes. They surely spend much more, by a wide double digit lead.

Millennials (18-34 years old) account for 50 per cent of the spend among grown-ups buying toys for themselves.
Gen X-ers' (35-54 years old) account for around a third of sales.
Growth in toy market is driven by millennials | Daily Mail Online

Quote:

Originally Posted by Lionheart

In the right way...



See, this is interesting stuff. We need more info like this on the Ark. That means the 'Toybiz' strategy might work. What confuses me though, is that the stuff Millenials grew up with - Toybiz Superhero's, PotF Star Wars, just doesn't seem to be in demand anywhere.

Quote:

Originally Posted by Super Joe

The "Toybiz" card strategy can re-kindle a long forgotten demand. Millennial demand exist. It's just hidden, in plain sight. Ever saw Comic-Con? A bulk of female cosplayers are Millennials. When I buy action figures, sometimes young female cashiers stop, stare, and say the figures are "cool." Conversations follow, with their fond childhood memories usually of 1990s X-Men toons or toys.

So all 3.75" carded toys should mutate to a "vintage" design to attract a greater demographic. Print a more retro "Supply" to re-kindle their "Demand" / interest. It'll be interesting to see new figures (Jewel, AoA Magneto, Hydra Cap) on a "vintage" cardback. One reviewer on Amazon said the "package is so nice you almost want to not open it." The poor reviewer / potential Millennial, now has to buy doubles! That's twice-as-good for Hasbro business. Good for the line's continuing existence. Good for all, each generation.

Quote:

Originally Posted by Lionheart

Well, would that be because Millennials are in the age range where they can pull off skin-tight Lycra whereas Gen X are less likely to be at this point? Some people like dressing up, some people like attention. And nerd culture has been cool for some time. That doesn't necessarily equate to being a toy collector.



Pre the explosion of the internet, multi million dollar movies, etc - comic reading and superhero fandom were still almost exclusively male. I can even recall the turning point happening. If you're being served by young cashiers I can almost guarantee they weren't around in the 90's, let alone watching superhero cartoons and buying the toys. Comics, superheroes, etc, were, until the end of the 90's / early 00's - a 95% male thing.



I would like to see more toys made, and if the card worked, great. But I honestly think you're overestimating what the demand would be.



AoA Magneto on vintage cardback? Where is this? People usually don't double dip unless they're hardcore collectors. I am a toy collector and I passed on Star Wars 40th anni stuff because I'm an opener and refused to buy 2 of each for the collectors packaging. The Star Wars Vintage Collection line did exactly what you suggested, and once it got a wave or two in the novelty wore off and inevitable pegwarmers start appearing.

Don't get me wrong, I like your enthusiasm and if a Toybiz cardback got us some new waves - great, but I don't think it will be the winner you think it is for general retail, and I'm still not convinced that Millennials will be spending their money on 4 inch action figures when the pool of options is so large. Looking around these forums I would say that the 4 inch line is sustained more by those Gen X'ers that gew up with Star Wars and GI Joe than anything else. But I'm guessing. Anything that would get new figures out would be a good thing.

Superjoe wins the debate.
it amazes me on this thread how much some people have to back up what they are saying with research and articles only to get a quick dismissal and another subject tossed in to disagree about.
As for me, I miss the MU card art and being a millennial myself, I would love the old toy biz card art.