[ukmu]

Plus, I think a lot of the decline of our scale has to do with the movie lines of 2010-2014.... Iron Man after Iron Man and Cap after Cap and hoards of Thor figures. Then Avengers came and just more of the same. Now the MCU is much more diversified, and 6" MCU figures learned a great lesson from our scale and sales. That line has implemented a winning sales strategy off the back of the failure of our lines. That had a HUGE deal with Vonner leaving and no one knowing what to do during the transition years. Every year it was the same 6 figures in every movie and toy line. Clogged the aisles for years and thus seriously hurting our scale long term. Also the 6" have integrated the MCU into the standard line as opposed to trying to create a new line each year.