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Quote:

Originally Posted by ukmu

Plus, I think a lot of the decline of our scale has to do with the movie lines of 2010-2014.... Iron Man after Iron Man and Cap after Cap and hoards of Thor figures. Then Avengers came and just more of the same. Now the MCU is much more diversified, and 6" MCU figures learned a great lesson from our scale and sales. That line has implemented a winning sales strategy off the back of the failure of our lines. That had a HUGE deal with Vonner leaving and no one knowing what to do during the transition years. Every year it was the same 6 figures in every movie and toy line. Clogged the aisles for years and thus seriously hurting our scale long term. Also the 6" have integrated the MCU into the standard line as opposed to trying to create a new line each year.

Agreed. The Marvel Cinematic Universe represented both the rise and fall period of our beloved scale. The movies was also Hasbro's experimentation period with both 6 inch and 3.75 inch lines. Both scales offered an entire line specific to each movie. We even got vehicles....VEHICLES!!! Remember those!?!

Somewhere between The Incredible Hulk and Captain America: The Winter Soldier, was the peak of our 3.75 inch scale. From there, Hasbro switched up their tactics and decided to concentrate more on the 6 inch scale, while even attempting a short-lived 2.5 inch coup over our scale. But the 3.75 inch did not survive unscathed. Our scale (including other brands as popular as Star Wars) would suffer the dreaded 5 POA disease that plagued the 2.5 inchers. Since Avengers: Age of Ultron, there is no longer a series of figures for each movie. Replaced, instead, with a new or updated figure to each movie. Simultaneously, classic Universe waves remain less articulated, sparsely available, and chaotically distributed. Lastly to add insult to injury, the 3.75 inch Marvels have been clearanced and pulled from shelves at some stores. And as of middle June, we haven't even received any word on SDCC or other future exclusives. Don't get me started on Amazon's price hike on the Sinister Six pack.

Rather than end on a negative note, i will say i am happy with what we did get this year as i would not have otherwise expected such figures like MCUs Strange, Starlord, Yondu, Spidey, and Vulture not to mention MUs like Maestro, Wolverine Laura, etc...
Some can complain about 'this' figure or not offering 'that' figure. At this point where our scale barely gets any love from either toy companies and the public at large, i will take what i can get with the same grin i had when i bought my first Marvel Universe figure.