[Joe Moore]

Keep in mind, Storm is still a relatively new, small company here. You're not going to get everything all at once. I'm 100% for any company who can maximize their molds to reduce costs on items, as that money can then be rolled into all-new molds.

The biggest hurdle for Storm is this is essentially all they do. The game licenses and then random bits of 1/4 scale and 1/6 scale items once or twice a year. Unlike SH Figuarts, where Bandai has a mind boggling amount of additional products, there's nothing to absorb some of the costs of one off molds. So you put out 4 or so ninjas, then hit fans with something like Shao Kahn. Or you put out a dozen or so Ryu colorways as various exclusives and use that to (hopefully) fund newer molds.