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Thread: Hasbro Takeover Talks with Mattel (Again, 2018 - UPDATED)
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Old 11-12-2017, 01:34 AM   #36
ScratchandSniff
Join Date: Nov 2017
Posts: 3
If this happens, I doubt it'll be any different than when Hasbro bought Kenner in the early 90's. They went from two major competitors to two seperate companies that operated under the same roof.

Kenner retained their licenses, their products kept their own styles and they remained their own company and their label graced their products until 1999. The only notable non-legalize change I remember was most of their products switched to shipping in boxes labeled Hasbro Toy Group instead of Kenner Products. No other sizable changes at all.

If you didn't know Hasbro had bought them at any point at that time, you'd never have noticed anything different between Kenner's pre-Hasbro years and after their purchase until Hasbro did away with the Kenner branding on their lines. I've no doubt this is exactly what would happen if Hasbro acquires Mattel (the exception of course being that Hasbro likely wouldn't do away with Mattel from a branding perspective). Business as usual from both parties, just a big change in ownership.

Last edited by ScratchandSniff; 11-12-2017 at 02:11 AM..
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