[Steevy Maximus]

Quote:

Originally Posted by Tarquinius

Consequently, I think whatever Mattel would have to do to put it in the limelight, would jeopardize it's most loyal fan base to reach others.

The big problem is that, ultimately, collector based lines haven't really proven to be a huge success for years on end (at least not compared to what the companies have accomplished at retail). And on top of that, Hasbro has pretty well shown Mattel that if you create a line that appeals to the mass market (very few fans of GI Joe or Transformers particularly liked the film adaptations for one reason or another) that success MORE than compensates for any loss of the collector/fan base sales.

To this day, many fans still hate the live action film series, but that film series has given Hasbro leeway to produced things like Transformers Classics.

Eventually, Mattel WILL tap out the collector base for MOTUC. Either many collectors will get too old, change priorities or once they complete their "sets", you WILL see a decline in sales. It might not be overnight, but eventually, Mattel will "check off" more and more vintage characters, and once Vintage is done, I can all but guarantee you will see a solid sales drop (and that's not counting the huge amount of sales done by speculators, which is a bubble waiting to burst like 1995 Star Wars figures).

As of right now, Mattel is placing all their hopes for the brand on a film that may or may NOT be the huge hit they want. I see no evidence that Mattel has any real idea what to do with the brand outside of remaking vintage toys and hoping they have enough nostalgia to keep collectors around and "hot" enough to keep the speculators around.