Integration

Snowflakian · 10-22-2010, 03:52 AM

Quote:

Originally Posted by NasalHair

I've been through some of these sites and noone seems to realize the company side of this..

First off Marvel Legends is a toybiz line..
Toybiz merged with marvel at some point, became part of the marvel company

In 2007 marvel entered into a 5 years deal with hasbro to make their toys
at some point they got an extension to 2017 (dont have the details)

When disney bought marvel in 2009 they acquired toybiz also, and renamed the division "Marvel Toys"
Sometime in 2017 Hasbro's deal will be up and most likely Disney will manufacture marvel toys under "Marvel Toys"

Considering hasbro is actually something of a rival of disney in terms of their cartoons and the fact that disney has a long standing relationship with mattel
I have serious doubts they will keep the venture any longer than they have to. So .. I look forward to real marvel legends toys in 2017! made by the renamed toybiz division called Marvel Toys!

hurray for reading!

Toybiz became Marvel toys before disney bought them(by almost 5 years, it started to happen right before they gave up the marvel toy rights). Right now the only toy line they really have is Curious George. Maybe a few other scattered children's ones besides the short lived indie heroes thing.

Disney and Hasbro aren't really rivals either. They both handle stuff from the other on occasion, like the disney monopoly games, and some other board games. They worked together previously on many lines and Disney movie lines in the past as well. Mr. Potato head for example is Hasbro owned too. Add in the Star Wars fact too. (Star tours at disney), and you can bet Disney will never do anything to strain that relationship.

Mattel won't get the Marvel license in 2017, Marvel toys maybe but doubtful. Disney will play nice so they can keep doing the disney board games, and Disney label transformers in japan. They won't hamper this at all by making posturing like movements.

WB and Mattel are more of a threat to disney than Hasbro is. Disney is more likely to attempt to buy Hasbro to bring them into the fold character library and all, than piss them off. WB itself is a direct competitor to disney and disney media.

Now, that being said.

I mostly just want Darkhawk, X-23 (all costumes but the fang suit), and anti-venom.

10-22-2010, 03:52 AM	#49
Snowflakian Illyria's New Qwa'ha Xahn Join Date: Feb 2009 Location: In the clouds. Posts: 4,120	Quote: Originally Posted by NasalHair I've been through some of these sites and noone seems to realize the company side of this.. First off Marvel Legends is a toybiz line.. Toybiz merged with marvel at some point, became part of the marvel company In 2007 marvel entered into a 5 years deal with hasbro to make their toys at some point they got an extension to 2017 (dont have the details) When disney bought marvel in 2009 they acquired toybiz also, and renamed the division "Marvel Toys" Sometime in 2017 Hasbro's deal will be up and most likely Disney will manufacture marvel toys under "Marvel Toys" Considering hasbro is actually something of a rival of disney in terms of their cartoons and the fact that disney has a long standing relationship with mattel I have serious doubts they will keep the venture any longer than they have to. So .. I look forward to real marvel legends toys in 2017! made by the renamed toybiz division called Marvel Toys! hurray for reading! Toybiz became Marvel toys before disney bought them(by almost 5 years, it started to happen right before they gave up the marvel toy rights). Right now the only toy line they really have is Curious George. Maybe a few other scattered children's ones besides the short lived indie heroes thing. Disney and Hasbro aren't really rivals either. They both handle stuff from the other on occasion, like the disney monopoly games, and some other board games. They worked together previously on many lines and Disney movie lines in the past as well. Mr. Potato head for example is Hasbro owned too. Add in the Star Wars fact too. (Star tours at disney), and you can bet Disney will never do anything to strain that relationship. Mattel won't get the Marvel license in 2017, Marvel toys maybe but doubtful. Disney will play nice so they can keep doing the disney board games, and Disney label transformers in japan. They won't hamper this at all by making posturing like movements. WB and Mattel are more of a threat to disney than Hasbro is. Disney is more likely to attempt to buy Hasbro to bring them into the fold character library and all, than piss them off. WB itself is a direct competitor to disney and disney media. Now, that being said. I mostly just want Darkhawk, X-23 (all costumes but the fang suit), and anti-venom. __________________ Last edited by Snowflakian; 10-22-2010 at 03:56 AM..