[kylactus]

My assessment of the situation is this.... your all right. I believe MU did well, especially when ML died. I know there were a whole litany of factors back in 08 driving the switch to 3.75, global economy, hasbros shitty first try with legends, and others, but to say the line was not popular or didn’t do well is absurd. It lasted for ten damn years! And for several of those was the flagship line for marvel! Over time I’ve assessed the fall of the line and I believe I’ve identified three big factors... 1. Movie figures. Hasbro has come a long way on the sculpts of the movie legends, especially with the face print tech, the fact is the detail of some of the legends sculpts, especially when trying to replicate a real human face are just impossible in 3.75 scale. Sucks balls, but it’s true. people want movie figures that look spot on.
2. The death of large scale play sets/vehicles. I love playsets and vehicles in our scale, it was the driving force behind gi joe, and many other lines from the 80’s. But, for some reason consumers just don’t buy them up any more. Every major brand vehicle or play set ends up on clearance, and we all know it! That’s why we wait them out. Last years batman v Superman bat cave was packing shelves at Walmart for 15$ and I think it’s MSRP was like 89. I think eventualities like this lead to retailers just not ordering them... why put out what amounts to 60 dollars worth of merch out and take up a whole shelf when you get the same profit from 4 legends figs. Our scale was designed for vehicles, Vonner wanted to do vehicles. The life blood of of our scale just never happened.. ands even when they tried Masterworks they ended up at Ross for 10$ .
3. Dwight... #fuckdwight nuff said.