[JerpJerp]

I'm a die hard playmates tmnt collector. The super7 sculpts are fantastic. I pre-ordered the first wave to truly assess the cost vs value.

The pricing always looks high. There might be a lot of reasonable factors that inflate price beyond the general market.
Each one of the figures are a unique mold in the first wave. There are 4 uniques(As opposed to 3. Like when NECA first started their TMNT line...that Krang is basically a statue). These are a full 7 inches. More plastic, more paper.
On the business side, they have a gigantic portfolio for a company of their size. The new releases and toy lines never cease. Loose deadlines are more flexible but expensive. Loose deadlines give them the ability to sell more figures of different variations overall.
The MOTU line has so many characters with all the many unique variables. If people are paying extra to cover these costs, and lack of franchise popularity compared to Marvel or DC, the line can continue to produce more variables like a "normal" toy line.

It’s not very fun to wait a long time for super7 pre-orders and not know really when it’s going to show up. In most cases they show up at some point. I’m relieved they even exist. Time is insignificant compared to the creation, for me. I'd rather have something than nothing in this case.
They probably have less technologies to create the toys compared to higher operating companies as well. That could create a perceived "increased" cost. When really it's just normal for a small company with a unique business model.

If all those factors make the cost too unreasonable for the majority of buyers then they couldn't operate they way they do. It seems like enough people are buying to sustain the model they have built for the time being. Prices are consistent and so is expansion.

Cheaper prices, more articulation, tighter deadlines, or continuing loose deadlines revealing even more unique figures per wave, could be the companies progression if they keep cashing in. The profits could go to better/more technology, allowing them to improve, without inflating prices. It's not necessarily about increasing volume either. A billion dollar figure facility could produce better results than a million dollar facility.
The major capital investment cost for that technology is a big hurdle. To keep prices from inflating due to the purchase of a “billion” dollar facility, you have to gain the capital with company revenue. Taking on other investors or loans from the bank will immediately increase costs to cover the interest. Which makes expansion unreasonable. Super7 probably wants to offers all of these thing but they need time.

People who care about TMNT, MOTU, CATS and the rest, Super7 is one of the few making major stuff for these smaller franchises. Sometimes it’s as simple as, you gotta pay the extra cost for being part of a smaller group.

This is all mainly speculation. I'm sure Joe or somebody has like actual answers. But generally these things all breakdown the same and it's not usually "price gouging". Or some kind of dishonesty……….Geoff Beckett/Scumbag4Life……..

Based on my current thoughts I could see a fair estimation of $45 on the figures.