[Agemo]

Quote:

Originally Posted by Sender

Totally agree.

While Jazwares, Spinmasters, Hiya, Boss Fight, Joy Toy, etc... are all cool toys in their own right, i would be even more excited to see more 3.75 inch/1:18 scaled Marvel Universe, Marvel Cinematic Universe, and GI Joe made.

I hate to say it, but it seems that the mainstream appeal of our scale was inherently numbered, especially for Marvel.

Mind you the the super-articulated action figure market for collectors was mainly pushed by Toybiz Legends, with things like DCUC following.

Innovations to the engineering of star wars figures and Joe's were more insular. The Showdown figures were mainly a means of Toybiz creating a competing brand to suckle off of Hadbro's demographic.

This changed radically when Hasbro adapted the Marvel brand through the Universe figures, where alot of standard lines figures were 3.75 scale either by Hasbro or other companies.

We had it good, arguably too good. Vonner left, then Marvel legends got better progressively after Phase 2 if the MCU roughly speaking. Improvements in Legends made them more confident with trying the scale out with Star Wars. Now we are seeing it with the Joe's.

Hasbro saw the market that grew around Legends, like NECA or Japanese imports, and did the math with the opportunity cost.

I say this all as someone who prays for some sort of return, as unlikely as it is.