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The DC Multiverse 2023 News Thread - Reveals and Chat
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06-23-2023, 08:45 AM
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1039
Raine24
Join Date: Jun 2021
Posts: 564
I know I've said this before, but all these "Jokerized" versions being Gold Label means that:
spots aren't being taken from the mainline (these are extras, we're not "missing out" on figures because these exist)
situations like AzBats being a retailer exclusive will be rarer (as retailers are getting their exclusive fills via repaints)
unique tooling being more readily reused means more money for the mainline tooling budget
Retailer exclusives are a huge part of the economics of the toy industry and are almost unavoidable. Being able to provide them with skippable repaints instead of essential characters is a win/win, because both business partners get all the advantages they desired while we're not scrambling to get hold of a desirable figure. I almost literally hate the Joker but can't muster more than a shrug for all these repaints, which is exactly what we want a store exclusive to be, right? A shruggable, ho-hum "who cares" that doesn't have us F5ing a product page in case we miss the one opportunity to get it in our collection. Being yawn-worthy to 90% of the target audience is the ideal, IMO.
Yes, I'm still salty over not having AzBats or any Cobra Vipers, could you tell?
Raine24
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