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Quote:

Originally Posted by suprdave71

Well, things are tough all over. You can blame the scale, but other companies continue to put out product at this scale. Hasbro apparently saw something in it since they have gone back to kid-centric, 1:18 toys.

You mean those 1:18 scale Marvel and Star Wars figures that are consistently being marked down on Amazon and clearanced at Walmart and Target? Now, just about everything "toy" ends up on clearance these days, but it's hard not to notice that it's doubly true of 1:18 scale toys, and that the scale has a rapidly shrinking presense in the toy aisle (note that both 1:18 scale Fortnite and Halo lines have all but dissappeared from retail shelves too). The sad truth is, kids are buying less and less of any scale action figure and adult nerds in general prefer 6-7" figures. Despite the best efforts of companies like Spin Master, Jazwares, Mattel and Hasbro, the market for 1:18 scale toys just isn't very large anymore.