[Shin Densetsu]

Quote:

Originally Posted by Crazy Jetty

Sure. They're everywhere. Superhero Squad even has a cartoon and a video game or two based on it. And they take up a pretty good chunk of space at every toy retailer. Transformers has ended, but Marvel and Star Wars still continue.

Back to the topic, I think the difference is Hasbro's heroes are intended for the adult collector who everyone assumes puts things on a shelf to never ever touch again, even though the line is marketed as a kiddie line. While the Imaginext line genuinely is ment to be played with by little kids.
I mean seriously, there's absolutely no use for the Heroes stuff beyond looking cute. They're non posable, there are no accessories, there are only a handful of vehicles. They're really pretty much too small to be useful toys for small kids, as well. I know when I was little I would have completely ignored them, and wanted a real spiderman instead (real, as in one that's actually a toy). The imaginext line are just that. Real toys.

That's the thing though, the new Hasbro Adventure Heroes, like Marvel Adventure Heroes, are pretty much on par, articulation wise, with Mattel's Imaginext.