[Snowflakian]

I tend to factor only on entertainment value per each. So my votes tend to stick to coherence of story, and believability of said story.

I can't factor action into it, as if it came to that, only 2 things would stay afloat and neither of which were movies.

The X-23 X-Men evolution episode, and the JLU season 2 and season 3 finales.
Otherwise I've been spoiled by Monty Oum with Dead Fantasy and Haloid, and everything that doesn't do as much depth as he did to the action feels subpar to me.

So that being said, my choices are limited to just how well executed they are in the characters they deal with or persistance of annoying catch phrases (Hello megan! -_- ). So far, both have done marginally well with that on equal terms. DC seems to really be pumping them out left and right, but they do have the more misses because of that. Things like Superman Doomsday being based on the novel instead of comic, Brainiac attacks with how juvenile it is (reminiscent of Ironman season 1 juvenile, not even SHS par juvenile) just to name a few.

I guess I gotta go with Marvel then as I can't really think of any pure misses they've done in comparison, but they also have fewer on the market to compare in that respect. This is only going on the STV movies though.

If we start factoring in series(short and longform), motion comics, and the movies, then the judging gets more varied.