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Thread: Marvel Universe.. How Long Will It Last?
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Old 03-16-2011, 09:18 PM   #7
gpmartin414
Join Date: Feb 2009
Location: Michigan
Posts: 220
Hasbro has the Marvel license until 2017, so you better believe they'll be releasing Marvel figures in some form until then.

As for the Marvel Universe line that debuted in early 2009, if it lasted in its current incarnation with a similar amount of releases until 2014, it would be on the high-end for a toy line. I imagine there'll be a pause or "reboot" sometime in the next few years, because, with lines like this, there gets to be a point where all the main, secondary and most of the C-list characters have been released. It becomes really expensive for new collectors to get into the line, because the older figures are going for ridiculous amounts, so the line/license has to be rebooted.

Look at the X-Men figures from the '90s. They had a good run at four-ish years before the line became all gimmicky for kids. For Marvel Legends, the line lasted four or five years before it went on hiatus until 2012 (another four or five years, basically).
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