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Yeah, oversaturation really hit the Batman and Spiderman lines hard. I'm like you; I have a bunch of kids and a limited budget so I can't afford to get EVERY variation of Batman with some funky swimming suit on or Iron Man with every color of the rainbow. Here's what I think the MU line can do to keep its longevity...

1. Keep the package art edgy and sleak
2. Keep making strides in accessories and articulation
3. keep diving into the MU universe while keeping individual variations to a minimum
4. Avoid cross-pollination with more mainstream lines (Thor, Cap, Iron Man).