[TFW2005]

Originally posted by: Sol Fury @ TFW2005.com

Quote:

Hasbro have posted their 2010 annual report, detailing their performance last year. Key points to take from this are, as helpfully picked out for us by 2005 Boards member and Hasbro shareholder influence82:

- Overall revenue was down in 2010 when compared to 2009, BUT operating profit was up, mostly due to lower taxes and depreciation.
- Sales for Transformers and GI Joe products decreased, but this loss in revenue was offset by an increase in Nerf and Marvel sales, in particular Iron Man 2.

One thing to remember from this - last year was a year without any form of Transformers fiction to drive sales. This year, we have Dark of the Moon and Transformers Prime to promote the brand, plus also to Hasbro's advantage there is Thor and Captain America: First Avenger hitting theaters this year.

So while 2010 might have been a bit of a "down" year, 2011 has the makings of a very good year for Hasbro.

Original Source: Hasbro Investors Annual Report - Transformers and GI Joe Down, Marvel and Nerf Up @ Transformers - TFW2005.com.