[trebleshot]

Quote:

Originally Posted by Saint Phe

Secondary market heat drives interest in the brand, which has a direct impact on the bottom line. Period. And once again, there is NO WAY you don't know that. You still trollin'.

If the "heat" you're referring to includes pre-production, prototype and otherwise unreleased toys, they are not considered part of the "secondary market". By definition, those types of items haven't hit the primary market yet (i.e. retail). And retail sales is Hasbro's bottom line. Secondary market items have already gone through regular retail and by that point, Hasbro's already made its money on those items.