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Thread: New Column: This S%*^! Won't Sell!
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Old 05-05-2011, 10:16 PM   #7
Shin Densetsu
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Quote:
Originally Posted by trebleshot View Post
I wonder if it's more of an issue of toy companies aiming at a younger demographic now than they used to in the past. Because it seems to me only really young kids would like that "mucus flail" Spider-Man and Venom, or any other similarly-gimmicked toy (Like that Brave & The Bold multi-pack with Elastic Man).

I also think that some toy companies take a shotgun approach when it comes to developing a toy line, and try to put out several different styles of play in the hopes that they will hit some kind of market for the toys. I realize that a lot of what appears on shelves has had enough market research for the toy company to feel it would be a viable product. But I tend to question that research when I see really crap toys at stores (hence this thread).
See that's the thing though, even if the target demographic is young, the kids aren't buying it. I see kids overlook those figures for figures that can move worth a damn, like WWE, et al.

When I was a child, I was more accepting of gimmicks because when it came down to it, I what I cared about most was having a figure of a character I liked. So if Spiderman from that pack I got from Christmas had one arm sans elbow because he had a web shooting gimmick, I was okay with that back then. However shortly afterwards, I started craving un-compromised figures, so back then when Toy Biz released Super Articulated Spiderman in 95, I thought it was a god send.

Damn I'm getting nostalgic with this thread.
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